Home & Living

"Hygge means ...(pronounced hue-guh)"

A quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture.) 

Amidst the ever-increasing complexities of life, it becomes all the more important to take a break from the hustle. It's crucial to breathe a little gratitude, take in some perspectives, be kind to each other, and more importantly, be kind of yourself. The Danish tradition of hygge is a manifestation of a lifestyle that puts human emotions and comfort at the forefront - it's the amalgamation of thoughtful indulgence, connection, and the feeling of contentment. 

White & Faded has believed in the power of hygge from day 1. With our thoughtfully curated collection of products, you can embrace a calm and content lifestyle. Our artisan collection of daily products are ethically sourced and richly crafted. We've infused Scandinavian minimalism with high-quality materials and designed products that will make your life a lot easier. These are aesthetically pleasing to our senses and ergonomic to use. 

We all should care about the environment as much as ourselves. That's why we've made special efforts to create an eco-friendly line of products that bridge the gap between man and nature. 

Open yourself to the wonderful possibilities of hygge and see how your life becomes richer, happier, and full. Shop from the White & Faded collection today and bring some hygge to your life.

Brexit - Important Information

Please be aware our shipping costs do not include any taxes / import VAT charges enforced after Brexit. Fees are the responsibility of the customer.


Due to COVID-19 and Brexit we are experiencing shipping delays. We apologise in advance for any disturbance caused. Please click here to see our estimated shipping guide.

Our products

Intentionally made and crafted with the finest love. Our products capture the simple and sustainable life. Environmentally friendly and ethically sourced.