Index Digital Team - PHILANTHROPY BEHIND CANTERBURY’S WHITE & FADED

Index Digital Team - PHILANTHROPY BEHIND CANTERBURY’S WHITE & FADED

Article by Index Digital Team | 26th January 2022

PHILANTHROPY BEHIND CANTERBURY’S WHITE & FADED

Amongst the colour of Canterbury, a new interiors shop, run by a husband and wife duo of philanthropists, is helping to support small businesses around the world.

White & Faded in Palace Street, which has been online for the last 10 years, is stocked with products from around the world and also closer to home too. Their ethos is all about restoring, reusing, handmaking and supporting small suppliers.

Janet Parrella-van den Berg, with her background in interiors is the creative influence and designer, whilst husband Dino Parrella is the business brains.

The name White & Faded comes from Janet’s design interest in everything white; faded refers to breathing new life into older or unused items.

Having opened the shop in November 2021, they are hoping for 2022 to be a good year, drawing on what the city can offer. Dino said: “We chose Canterbury for its history, culture, diversity, arts and creativity. It really fitted so well us and so this is where we found our ‘home’.”

Throughout lockdown, Janet hosted Zoom tutorials under her Academy, which had started as an online resource in June 2020 for people who suddenly had time on their hands at home or who were lonely.

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Sessions included challenges and teaching people her tried and tested best methods for restoring and creating.

Private ‘Ask the Expert’ design sessions were also booked with her, for people to ask her questions ahead of their own renovations, restorations or room makeovers.

She said: “I always get asked which white to use, but of course one white on the same wall can look different colours anyway – on the skirting boards, coving and walls themselves, plus when the sunlight travels past, they keep on changing – it is always changing.”

The company ethos is to support unique artists and studios of quality products – you won’t find anything mass-produced for sale.

Janet said: “It’s important to us to stock good quality products from good sources and knowing our small suppliers makes such a difference. We know their stories and where their creative passions come from – every one of our products can tell a story. We try our best to reduce freight mileage too, so suppliers close to home are ideal.”

 

Read more of the article here

White & Faded awaits you – and your spend there, makes a true, real difference.

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